Apple Advertising Having an Effect on Microsoft

http://www.news.com/8301-13860_3-9898440-56.html?tag=nefd.pop

This article was about the Microsoft commercials that we have all seen, "Hi I'm a Mac" These commercials just basically bash on Microsoft products, and talk about how much better Macs are. Even those I don't prefer Macs, I still find these commercials enjoyable based on how they portray the Microsoft.

According to a ranking of global brands, Microsoft has gone done to #59 in 2007. To put this in perspective, back in 2004 Microsoft was at #11. This was a big drop for Microsoft and many think it is because of Macintosh's advertising. I feel that the crew over at Apple has done an awesome job with advertising and it was a great idea to slam Microsoft in their commericals.

I feel that if other companies out there realize the effect of advertising in this way that Apple does, then we may be seeing similar trends in the future with companies bashing on others.