Looks like that seemingly-desperate two month extension XM and Sirius gave each on the merger agreement paid off after all -- federal regulators have finally approved the $5B deal. The Department of Justice's Antitrust Division says that after "thorough and careful review" (we'll say -- it's been over a year), it's determined that allowing the two satellite radio companies to merge "is not likely to harm consumers." The deciding factor appeared to be the proprietary hardware needed to receive both XM and Sirius; since consumers who shell out aren't likely to switch, the DOJ doesn't think the marketplace is all that competitive to begin with, which makes the impact of a merger relatively small. In fact, the DOJ says the merger could actually benefit consumers, who might see lower prices as the result of more efficient operations, broader programming options, and faster rollouts of new technology.
Of course, it's not quite all over yet -- the FCC's approval is yet to come following its own historic delay and NAB's rabble-rousing, but most analysts say the FCC will follow the Justice Department's lead and approve the merger as well. Now the big question: will consumers be able to use their existing radios to get all the stations or not? We'll let you know -- we're trying to find out all we can.
This is interesting that this was finally approved. Now there will only be one Satellite radio provider in the market place. Usually the government is against monopolies.
Monday, March 24, 2008
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