Monday, April 28, 2008

The WB returning for online videos

http://www.pcmag.com/article2/0,2817,2288799,00.asp

In an effort to attract younger viewers, Warner Bros. is relaunching The WB. But, this time it will be an online video effort rather than broadcast television. The website feature some of the WB's original programs like the show "Friends". The website is intended to target 16-34 year olds. I think this is a good move by Warner Bros. because online video programming is becoming much more popular. As internet speeds get faster, people can stream much larger video files which ultimately means higher video quality. I think that video quality is always going to be a battle for online video programmers, but it recent years it has definately gotten better.

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